Entries from Lucas Grindley's blog | Exploring the new way for journalism tagged with 'Zoning By Interest'
How to personalize the newspaper overnight
The third financial quarter just closed and soon enough numbers will be tallied in Accounting offices everywhere, leading to the re-emergence of the budget ax. When that happens, don’t panic and cut another section of the newspaper. There is a...
Tribune proves zoning by interest is possible
One of the arguments I hear frequently against my “zoning by interest” plan is that distributing numerous versions of the newspaper would be a logistical nightmare. Well, apparently not for the Chicago Tribune. In a deal announced this week, the...
Cooperative zoning by interest
Found via Hugh Hewitt, here's a twist on the zoning by interest idea I posted here a while back. Bo Sacks proposes a cooperative version in which newspapers are bundled with other printed products, mainly magazines. He calls it "consortium...
Next Steps
Obviously this report doesn’t have all the answers. Questions abound. Would a newspaper like this comply with ABC standards? What kind of equipment exists to deliver a personalized newspaper? How does this affect Accounting? How does it affect the way...
Feeding the junkies, and paying for it
The Zoning By Interest business model lets newspapers take a lesson from cable companies and other modern content providers. TV junkies buy more TV channels. But news junkies get the same amount of news as everyone else, and pay the...
Create more products
When a new section doesn’t have to be sent to every subscriber, it becomes easier to create new products. It becomes less costly to experiment. That means the newsroom can be more responsive to the laws of supply and demand....
If you let me choose, I will let you help me
It is usually a veteran editor who makes the argument against the “a la carte” news idea. “If readers are allowed to subscribe only to the news they want, they won’t get the news they need,” or so the thinking...
Stop Wasting Paper
Newspapers are one of the most inefficient products on the planet. Companies spend thousands of dollars every edition to print pages and hand deliver them to subscribers who just throw them in the trash bin. The truth is not everyone...
Zoning by Interest
Readers want more coverage of the things they’re passionate about, but our passions vary. In response, newspapers depend on mass appeal. Topics that interest the majority get covered more than those that interest a few fanatics. The result is a...
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