Entries from lucasgrindley.com blog | Exploring the new way for journalism tagged with 'Convergence'
Need for immediate expansion
(4 of 5 in “From good to great” series) At the Associated Press, the Web staff of 10 multimedia producers is so overwhelmed that the duty of posting breaking news is being transferred directly to desk editors. JSOnline.com has already...
Set up for success
(3 of 5 in “From good to great” series) Focusing goals is an important step toward focusing energy, but new mandates will most certainly be received negatively if the newspaper does little to help editors succeed. Don’t set editors up...
Tactics for transferring ownership
(2 of 5 in “From good to great” series) Models that help the newsroom take ownership of its Web site are already emerging. And they can be adapted to benefit the television partner, as well. With interests in the Web...
From good to great
The rare opportunity presented any Web site to become an industry leader and serve its readers better than ever before. A one-time opportunity to dramatically increase Web-exclusive content and television convergence is here, but only some journalism companies will recognize...
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