Entries from lucasgrindley.com blog | Exploring the new way for journalism tagged with 'Open Source Advertising'
Google's disruptive ad models must start on low-end
The New York Times reports today that Google is having trouble selling ads on the radio, at least not with the same success it has had on the Internet and in newspapers. One has to wonder why Google is taking...
Google newspaper ads are leads, very dangerous leads
For readers of this blog, it comes as no surprise that Google sold out its newspaper ad inventory. The real surprise is how few newspaper executives fail to understand the implications of using Google’s program. As I’ve warned, allowing advertisers...
Alone in open-source advertising, Google strikes again
Is Google the only company in the world that understands the potential for open-source advertising models? Today’s washingtonpost.com reports on a new Google program that lets users create and book ads on any radio station, using Google for the entire...
Or, Do Google One Better
What Google is on the precipice of teaching us is a new business model. Google isn’t as interested in selling advertising on its own site as it is in selling ads on everyone else’s. It wants to be the one-stop...
The birth of open source advertising
National advertisers have repeatedly told this industry that they wish for some easy way to advertise in the medium. One that doesn’t require navigating the disparate staffs and processes they find at the nation’s hundreds of newspapers. And that’s why...
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