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Cooperative zoning by interest

Found via Hugh Hewitt, here's a twist on the zoning by interest idea I posted here a while back.

Bo Sacks proposes a cooperative version in which newspapers are bundled with other printed products, mainly magazines. He calls it "consortium publishing."

There's a "basic plan" publishing package offers the local newspaper and two magazines of your choice to be received in either digital format, printed format or both. The next step up offers the local newspaper and four magazines of your choice from a comprehensive list of offerings. We keep offering tiers of participation up until you get to the "platinum plan" that delivers the customer everything ever printed.

The customer is allowed to make changes at any time. “Let’s see, this month, I would like to try Popular Science magazine instead of Discover.”

A newspaper that successfully zones its own sections by interest could take advantage of the business model suggested by Sacks. Even without that challenge, the "everything ever printed" option seems a little over the top. But you get the idea. And it's a pretty good one, on balance.

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