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Tribune proves zoning by interest is possible

One of the arguments I hear frequently against my “zoning by interest” plan is that distributing numerous versions of the newspaper would be a logistical nightmare. Well, apparently not for the Chicago Tribune.

In a deal announced this week, the Chicago Sun-Times outsourced home delivery to the Tribune Co. This includes delivery of 10 Sun-Times suburban papers.

In addition to delivering the many parts of their own newspaper, Chicago Tribune carriers already distribute The Wall Street Journal, New York Times, USA Today, Financial Times and Investor's Business Daily.

All tolled, the deal means carriers are responsible for 16 different papers. That’s undeniable proof that zoning by interest is possible.

Zoning by interest lets newspaper companies reduce the expense of printing by delivering readers only those sections they want. So if I don’t read the Sports section, then don’t pay to print it for me.

Amid all these budget cuts, I’m hoping a newspaper company will realize the immense amount of savings (in the millions of dollars) promised by zoning by interest. And they’ll realize that if the Chicago Tribune can deliver 16 different newspapers, then maybe they can do more, too.

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This page contains a single entry from the blog posted on August 12, 2007 1:53 PM.

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