Newspapers are one of the most inefficient products on the planet. Companies spend thousands of dollars every edition to print pages and hand deliver them to subscribers who just throw them in the trash bin.

The truth is not everyone reads the sports section. Not everyone culls the stock pages. Not everyone needs a printed TV book. So why do we send them to everyone?

Potential cost savings might eliminate the need to cut other resources. Newspapers have considered axing the daily stock listings in print because most people can get them online. Newspapers have considered cutting the printed TV book to save money.

Instead of cutting the whole thing, newspapers should send these products only to the people who still want them.

And let's not forget that reducing demand for newsprint reduces the cost of newsprint. That's a very good thing considering newsprint is such a massive part of the annual budget,

Tomorrow's entry: If you let me choose, I will let you help me