Entries from lucasgrindley.com blog | Exploring the new way for journalism tagged with 'Rule No. 4'
The art of online journalism
Are we artists? Or, should I ask: aren’t we? Journalism is about making the community better. It’s about challenging people directly, with information. Newspapers, like artists, are out to affect the world. If newspapers die, then some part of society...
One way to survive the stock price slide
Wall Street expects newspapers to maintain huge profit margins. But during this transition to a new reality, those margins must slide. So investing in the online future means pissing off shareholders now. Investing in the online future costs money. It...
New perspective for AP planning
My former boss, Lou Ferrara, someone who I learned a lot from, left HeraldTribune.com in mid 2005 to become Online Editor for the Associated Press. A little more than one year later, the AP is promoting him to “deputy managing...
Millionaires get rich for a reason
Katie Couric’s CBS Evening News explored tonight an interesting paradox about the current fortunes of the newspaper industry. Why is it that with such steep declines in circulation, some of the country’s most notable millionaires are exploring the possibility of...
Web monkey work – monkeys not included
“Web monkey” work might not be glamorous or all that fun. It might be really early in the morning or really late at night. But I resent any implication that it’s not important. Tomorrow morning I’ll be waking up...
Why Sunday circulation?
For an example of what will happen when newspapers don’t listen to their readers, just look at the latest dismal Sunday circulation numbers released today. Here’s how E&P; reported it: While the estimated decline 2.8% for daily circulation for all...
Fight for the low-end market
Let’s name names. The San Jose Mercury News is about the report a serious decline in circulation, according to E&P.; Daily is down 9.4% and Sunday slipped 9.7%. Vice President of Circulation David Rounds said the paper has been cutting...
Zollman on wasted effort
Listen to Peter Zollman, of the Classified Intelligence and the AIM Group, in an article he wrote for SNPA eBulletin yesterday: As audience migrates online at a remarkable pace, too many newspapers are positioning for the past. They’re trying to...
Can this be done?
(Last installment in “From good to great” series) Consider the infamous “Innovator’s Dilemma.” As a company’s main source of revenue dries up, it takes deliberate leadership to reallocate jobs and money to those areas of immature but growing revenue. Those...
Need for immediate expansion
(4 of 5 in “From good to great” series) At the Associated Press, the Web staff of 10 multimedia producers is so overwhelmed that the duty of posting breaking news is being transferred directly to desk editors. JSOnline.com has already...
Set up for success
(3 of 5 in “From good to great” series) Focusing goals is an important step toward focusing energy, but new mandates will most certainly be received negatively if the newspaper does little to help editors succeed. Don’t set editors up...
Tactics for transferring ownership
(2 of 5 in “From good to great” series) Models that help the newsroom take ownership of its Web site are already emerging. And they can be adapted to benefit the television partner, as well. With interests in the Web...
Hurricane Curley
Fast Company has written a flattering article about Rob Curley, who was for a short time my counterpart to the South when he took over the Naples Daily News site. As much as I’m tired of hearing about Curley, the...
Surviving CraigsList, Part 2
2) Change paradigm The operators of CraigsList are not out to make a buck, they’re out to make a point. And this is their biggest weakness. Once newspapers accept their lesson, we can make more money than CraigsList. Here’s the...
Syllabus for 'The New Way'
The New Way for newspapers comes with a few “new rules,” as Bill Maher likes to call them. Only these are serious. 1. If newspapers are going to survive, first some newspapers will have to die. And it’s every man...
Feed Subscription
If you use an RSS reader, you can subscribe to a feed of all future entries tagged 'Rule No. 4'. [What is this?]
