Search Results for Rule No. 4 tag:www.lucasgrindley.com,2007:/cgi/mt//feed/Rule No. 4 2007-02-24T17:57:26Z Movable Type 3.33 15 1 15 The art of online journalism tag:www.lucasgrindley.com,2006://1.58 2006-12-21T02:27:17Z 2006-12-21T15:05:07Z Are we artists? Or, should I ask: aren’t we? Journalism is about making the community better. It’s about challenging people directly, with information. Newspapers, like artists, are out to affect the world. If newspapers die, then some part of society... One way to survive the stock price slide tag:www.lucasgrindley.com,2006://1.50 2006-12-17T17:23:14Z 2006-12-17T17:46:02Z Wall Street expects newspapers to maintain huge profit margins. But during this transition to a new reality, those margins must slide. So investing in the online future means pissing off shareholders now. Investing in the online future costs money. It... New perspective for AP planning tag:www.lucasgrindley.com,2006://1.52 2006-12-16T15:38:19Z 2007-02-17T14:23:58Z My former boss, Lou Ferrara, someone who I learned a lot from, left HeraldTribune.com in mid 2005 to become Online Editor for the Associated Press. A little more than one year later, the AP is promoting him to “deputy managing... Millionaires get rich for a reason tag:www.lucasgrindley.com,2006://1.42 2006-12-05T00:31:32Z 2006-12-05T00:35:23Z Katie Couric’s CBS Evening News explored tonight an interesting paradox about the current fortunes of the newspaper industry. Why is it that with such steep declines in circulation, some of the country’s most notable millionaires are exploring the possibility of... Web monkey work – monkeys not included tag:www.lucasgrindley.com,2006://1.38 2006-11-30T03:02:24Z 2007-01-22T18:34:22Z “Web monkey” work might not be glamorous or all that fun. It might be really early in the morning or really late at night. But I resent any implication that it’s not important. Tomorrow morning I’ll be waking up... Why Sunday circulation? tag:www.lucasgrindley.com,2006://1.19 2006-10-31T02:19:03Z 2007-01-23T14:39:51Z For an example of what will happen when newspapers don’t listen to their readers, just look at the latest dismal Sunday circulation numbers released today. Here’s how E&P reported it: While the estimated decline 2.8% for daily circulation for all... Fight for the low-end market tag:www.lucasgrindley.com,2006://1.18 2006-10-29T13:39:12Z 2006-10-29T13:42:53Z Let’s name names. The San Jose Mercury News is about the report a serious decline in circulation, according to E&P. Daily is down 9.4% and Sunday slipped 9.7%. Vice President of Circulation David Rounds said the paper has been cutting... Zollman on wasted effort tag:www.lucasgrindley.com,2006://1.15 2006-10-27T13:18:10Z 2006-10-27T13:25:04Z Listen to Peter Zollman, of the Classified Intelligence and the AIM Group, in an article he wrote for SNPA eBulletin yesterday: As audience migrates online at a remarkable pace, too many newspapers are positioning for the past. They’re trying to... Can this be done? tag:www.lucasgrindley.com,2006://1.14 2006-10-26T10:34:18Z 2006-10-26T02:38:25Z (Last installment in “From good to great” series) Consider the infamous “Innovator’s Dilemma.” As a company’s main source of revenue dries up, it takes deliberate leadership to reallocate jobs and money to those areas of immature but growing revenue. Those... Need for immediate expansion tag:www.lucasgrindley.com,2006://1.13 2006-10-25T10:18:07Z 2006-10-25T17:55:45Z (4 of 5 in “From good to great” series) At the Associated Press, the Web staff of 10 multimedia producers is so overwhelmed that the duty of posting breaking news is being transferred directly to desk editors. JSOnline.com has already... Set up for success tag:www.lucasgrindley.com,2006://1.12 2006-10-24T10:57:08Z 2006-10-24T14:23:31Z (3 of 5 in “From good to great” series) Focusing goals is an important step toward focusing energy, but new mandates will most certainly be received negatively if the newspaper does little to help editors succeed. Don’t set editors up... Tactics for transferring ownership tag:www.lucasgrindley.com,2006://1.11 2006-10-23T10:54:19Z 2006-10-23T16:14:43Z (2 of 5 in “From good to great” series) Models that help the newsroom take ownership of its Web site are already emerging. And they can be adapted to benefit the television partner, as well. With interests in the Web... Hurricane Curley tag:www.lucasgrindley.com,2006://1.9 2006-10-21T01:12:45Z 2006-10-21T01:44:55Z Fast Company has written a flattering article about Rob Curley, who was for a short time my counterpart to the South when he took over the Naples Daily News site. As much as I’m tired of hearing about Curley, the... Surviving CraigsList, Part 2 tag:www.lucasgrindley.com,2006://1.3 2006-10-16T10:00:31Z 2006-10-16T23:58:14Z 2) Change paradigm The operators of CraigsList are not out to make a buck, they’re out to make a point. And this is their biggest weakness. Once newspapers accept their lesson, we can make more money than CraigsList. Here’s the... Syllabus for 'The New Way' tag:www.lucasgrindley.com,2006://1.1 2006-10-15T01:06:42Z 2006-10-15T14:27:36Z The New Way for newspapers comes with a few “new rules,” as Bill Maher likes to call them. Only these are serious. 1. If newspapers are going to survive, first some newspapers will have to die. And it’s every man...