My former boss, Lou Ferrara, someone who I learned a lot from, left HeraldTribune.com in mid 2005 to become Online Editor for the Associated Press. A little more than one year later, the AP is promoting him to “deputy managing editor for multimedia.” From the AP:
In his newly created position, Ferrara, 36, will work with all news and business departments on planning special events and other coverage with an eye toward maximizing revenue opportunities and launching new products. His initial focus will be planned events, particularly in sports and entertainment.
The AP’s new approach to covering regular events such as the Olympics brings an online perspective to all of its planning. Imagine if at your own newspaper, a Web person was in charge of planning annual events. How would that affect the coverage?
A lot.
