Entries from Lucas Grindley's blog | Exploring the new way for journalism tagged with 'Advertising'
RIP: Registration, and its database of lies
KnoxNews.com launched its new design with one important change: You don’t have to register to use it. Remember when everyone got all excited about the prospect of knowing exactly who uses their Web sites? Maybe it will help lure advertisers,...
Frequency key to video ads; Frequency key to video ads
Google is still working on its plan to launch advertising on YouTube’s video clips. Most sites use 30-second pre-roll ads, which still seem pretty darn annoying to me despite what some optimistic studies say. Perhaps the reason Google hasn’t followed...
Searching for revenues has no guaranteed finds
What follows is a word of caution about the ongoing love for search. Newspapers have long frustrated users with terrible search functions. Recent improvements using FAST and Planet Discover are long overdue. Google has proven contextual advertising around search results...
Google pays triple for Doubleclick
Beginning to contemplate how Google might leverage ownership of Doubleclick will quickly give you a brain cramp. Possibilities are endless. A story at washingtonpost.com focuses on how the combination could affect online advertising. "It has been our vision to make...
Video is new revenue . . . which means it's someone else's
Borrell Associates released a report about video advertising that offers an insightful take on what’s happening across the industry. In 2006, newspaper-run Web sites captured about $81 million in locally spent streaming-video advertising, while local TV broadcasters captured about $32...
Google newspaper ads are leads, very dangerous leads
For readers of this blog, it comes as no surprise that Google sold out its newspaper ad inventory. The real surprise is how few newspaper executives fail to understand the implications of using Google’s program. As I’ve warned, allowing advertisers...
Online ad rates could create market for competitors
Web sites are about to repeat a big mistake that newspapers once made, according to an article in the New York Times. When newspaper ad rates spiked, small advertisers had no place in which they could afford to advertise. So...
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