Search Results for Advertising tag:www.lucasgrindley.com,2007:/cgi/mt//feed/Advertising 2007-07-06T15:59:27Z Movable Type 3.33 7 1 7 RIP: Registration, and its database of lies tag:www.lucasgrindley.com,2007://1.180 2007-06-30T12:34:57Z 2007-06-30T12:38:51Z KnoxNews.com launched its new design with one important change: You don’t have to register to use it. Remember when everyone got all excited about the prospect of knowing exactly who uses their Web sites? Maybe it will help lure advertisers,... Frequency key to video ads; Frequency key to video ads tag:www.lucasgrindley.com,2007://1.144 2007-04-22T14:38:28Z 2007-05-19T13:29:26Z Google is still working on its plan to launch advertising on YouTube’s video clips. Most sites use 30-second pre-roll ads, which still seem pretty darn annoying to me despite what some optimistic studies say. Perhaps the reason Google hasn’t followed... Searching for revenues has no guaranteed finds tag:www.lucasgrindley.com,2007://1.140 2007-04-17T09:45:33Z 2007-05-19T13:30:19Z What follows is a word of caution about the ongoing love for search. Newspapers have long frustrated users with terrible search functions. Recent improvements using FAST and Planet Discover are long overdue. Google has proven contextual advertising around search results... Google pays triple for Doubleclick tag:www.lucasgrindley.com,2007://1.138 2007-04-14T01:14:57Z 2007-05-19T13:30:46Z Beginning to contemplate how Google might leverage ownership of Doubleclick will quickly give you a brain cramp. Possibilities are endless. A story at washingtonpost.com focuses on how the combination could affect online advertising. "It has been our vision to make... Video is new revenue . . . which means it's someone else's tag:www.lucasgrindley.com,2007://1.104 2007-02-14T00:07:58Z 2007-05-22T16:11:38Z Borrell Associates released a report about video advertising that offers an insightful take on what’s happening across the industry. In 2006, newspaper-run Web sites captured about $81 million in locally spent streaming-video advertising, while local TV broadcasters captured about $32... Google newspaper ads are leads, very dangerous leads tag:www.lucasgrindley.com,2006://1.66 2006-12-28T16:29:25Z 2007-04-07T13:20:23Z For readers of this blog, it comes as no surprise that Google sold out its newspaper ad inventory. The real surprise is how few newspaper executives fail to understand the implications of using Google’s program. As I’ve warned, allowing advertisers... Online ad rates could create market for competitors tag:www.lucasgrindley.com,2006://1.65 2006-12-28T15:52:23Z 2007-03-28T15:01:11Z Web sites are about to repeat a big mistake that newspapers once made, according to an article in the New York Times. When newspaper ad rates spiked, small advertisers had no place in which they could afford to advertise. So...