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In 2008, I resolve to be as right as PaidContent says I am

PaidContent.org reports that my punditry is dead-on accurate in numerous areas . . . or something like that. Here's the story about why JPMorgan analyst Imran Khan says Web revenues are set to skyrocket. A roundup of my earlier predictions follows.

‘Muted’ growth in 2007 will give way to better numbers in 2008, as the rise of focused ad networks will help publishers realize higher profits from their inventory. Khan notes that 80 percent of online inventory currently sells for $1 CPM, suggesting it wouldn’t take much to see improvements. As a corollary, internet traffic is aggregating, via acquisitions and partnerships, into fewer hands, which could give publishers more pricing power. Meanwhile, offline ad inventory is expected to be low, in part due to political spending on TV, pushing more advertisers towards the internet.

So if Mr. Khan is correct, then so am I, three times . . .

1) CPM rates set to climb sharply, July

2) Newspapers should be buying Web businesses, March - April

3) High TV rates will push advertisers to the Web, last week

I'm rooting for Mr. Kahn. And in the spirit of real life fulfilling another of my many prophecies, PaidContent.org reminds us that two newspapers closed their doors permanently with the start of the new year in favor of an online strategy.

In the face of much castigation, I predicted at the start of last year that something like this would happen. For my next New Year's Resolution, with an entire year's worth of posts under my belt, I hereby resolve to say "I told you so" as loudly and frequently as possible during 2008.

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This page contains a single entry from the blog posted on January 3, 2008 6:40 PM.

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