It's official. Here's the first-ever addition to my list of businesses newspapers should buy: PerezHilton.com.
Keeping with my earlier rules to qualify, the prospect must not be some new whiz-bang gadget. It should be content that just works online. And PerezHilton.com not only works online, but also has huge potential for sales. Consider how Silicon Valley Insider reports it.
Perez Hilton tells TVWeek his videos on Google's YouTube generated 25 million views over the past three months and netted him a whopping $5,000 in revenue. That's a 20-cent CPM.
SVI reports only on the video traffic. There's more. On its advertising sales page, Perez reports:
Our traffic keeps on increasing daily! As of July 2007, we are averaging 38 million page views a week. 95% of his readers are females, ages 22-30, who have an HHI of $60K+.
Perez doesn't seem to have a lot invested in selling its product, but it knows a lot about what's popular. A good media company could fix the imbalance.
Comments (1)
When did tabloid gossip become mainstream news? I am surprised that you of all people would encourage a newspaper to purchase a sight that is plastered with Britney Spears and and other celebrity gossip and rumors. Just because a sight has high traffic does not immediately make it a good purchase for a reputable newspaper. Perhaps what's wrong with media today is that our deflowered young stars have become more important than atrocities in Africa or other important events in the US and the world.
Posted by Nathan | January 3, 2008 12:39 PM
Posted on January 3, 2008 12:39