Taking my advice on which Web businesses are prime for purchasing by media companies, Portfolio called a panel of experts who speculate on just how much Drudge Report is worth.

The bottomline suggested price was $10 to $20 million. That's a bargain. Ask Portfolio to run this same valuation at the end of the year, after CPM rates skyrocket and demand for online advertising increases, and their valuation could be severely undershot.

One of its calculations assumes Drudge would sell advertising for a $5 to $10 CPM rate. That's hooey. Drudge should fetch more than double that number if sold correctly. Plus, the calculation assumes the Drudge Report content remains exactly the same even after bought by a major media company.

If purchased, the site needs to expand past Matt Drudge. Start expanding the brand immediately with more types of coverage, writers and blogs. This site can retain its signature style while also becoming a modern day political magazine, without the expense of paper.