There’s always one reporter who wants to know why he or she isn’t getting paid more to do all this “extra” work, from reporting on TV to blogging, etc. Usually the reporter’s complaint is quickly dismissed. But someone apparently listened.

Josh Quittner, editor for Business 2.0, first told all of his reporters that they’re required to write a blog related to their beats. Then, he committed to pay them more to do it. Here’s how it works.

Quittner, who shared this idea during the EPpy conference, tracks the number of page views generated by each reporter’s blog and pays them a “commission” of sorts. To keep the math simple, let’s say a blog has earned 10,000 page views this month. With a $2 CPM commission, that reporter just earned $20.

Of course, Quittner is selling the page views to advertisers at a much higher CPM.

And by focusing the reporter on the number of page views generated by content, it creates more effective content. Inevitably, the reporter learns that the more frequently items are posted, the more page views they earn. Before you know it, the site is filled with mini-stories it didn’t have before.

Quittner said Business 2.0 got 1.5 million new page views per month this way. The reader wins, the reporter wins, and the publication wins.