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Mashups let you create third-niche content

Do you all know of any TV station that lets users mash-up its news stories into a "broadcast" of their own? Someone must be doing this, but I can't find it anywhere.

Syndicates let local TV stations "mash-up" their content on a daily basis. The AP sends the station videos each day and anchors write their own intros. Sometimes the packages are "localized" as a voiceover, removing the presence of the AP reporter.

So that's my idea: Let users do the same thing with our stories. Require that they post their mashed-up versions only onto our own Web sites, though.

The result could be the breakthrough needed to create more third-niche content. That's content that people watch as much for the news as for the personality presenting the news.

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This page contains a single entry from the blog posted on June 23, 2007 8:29 AM.

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