In the spirit of aggregators, I've compiled the most important reactions to Adrian Holovaty's new neighborhood site, EveryBlock.com. My thoughts are saved for last.
THE BEST EXPLAINER ON WHAT EVERYBLOCK DOES
MethodsReporter has the most complete look at the site that I've read. And it makes a good observation about the beginnings of a business plan emerging.
I was surprised to see Google Adsense running on EveryBlock. Having scored the monster grant from the Knight Foundation, Holovaty has repeatedly stated that EveryBlock is a non-commercial project, built for good, not for gain (not that running Adsense is incompatible with that direction).
CRAIGSLIST SUDDENLY FEELING CHARITABLE?
Insider Chatter points out that EveryBlock redistributes hundreds of CraigsList user postings. Holovaty said the site took "publicly available" RSS feeds to offer this service. But in the past CraigsList has stopped aggregators from using these feeds for redistribution (especially when those sites make money), claiming of course that it's users don't want ads in other places. Sure, blame the users.
TECHNICAL WONDER BUT CONTEXTUAL BLUNDER, SOME ARGUE
Danny Sanchez at Journalistopia admires the sheer amount of information being automatically aggregated onto EveryBlock, but he says the site is missing an important part of all reporting: Putting information in context.
I notice something that I’ve also encountered in my work on Orlando-area neighborhood pages and data features: It’s tough to put all of that data into context and provide more historical information such as a community’s history, landmarks and evolving story. For instance, having a highly detailed view of crimes in a neighborhood is really cool, but how does my neighborhood compare to another? How is crime in the neighborhood trending? That’s going to be the next big challenge for news organizations who want to do features such as this.
Derek Willis takes exactly the opposite view.
Perhaps the criticism that has most resonance among CAR folks is the one that goes something like, “EveryBlock sure is an impressive technical feat, but it’s just data without context.” It’s rather a back-handed compliment, given our own efforts at providing data on the Web, but there’s some legitimacy there. It just troubles me when newspaper folks look at something built via a programmatic process as somehow not worthy of the title “journalism.”To me, the main differences between EveryBlock and some of the efforts at presenting data that newspapers have developed are these: First, EB aggregates in a way that others don’t, both in terms of number and variety of sources. Second, unlike most newspaper products, it seems to be designed to let the consumer make the judgment of what’s news.
THE DEFINITION OF NEWS IS RELATIVE . . .
Of all people, TechDirt had the most concise, best explanation of why EveryBlock should be considered journalism.
The buzz today is about the launch of Everyblock, a new "hyperlocal" news provider that recognizes "news" is different to different people -- and things like what building permits are being requested and what restaurants are being inspected may be news if they're on your block or places you go to regularly.
. . . BUT EVERYBLOCK ISN'T NEWS PEOPLE WANT
The creator of BlockRocker says Holovaty's version might soon encounter the same problem that killed his site: Readers just don't care enough about hyper-local news.
Hyperlocal has consistently been a technology without a market. Interests are generally not boxed by locale, and localization does not necessarily convey relevance (or traffic). This applies to news stories, photos, and so on. The second part of this rant is that generally people aren’t that interested in local data - for example, TC talks about the power of Everyblock being able to pull up a list of recently cleaned graffitti in Brooklyn. Huh. How many people are going to want to check up on that regularly?
OUTSIDE.IN SAYS EVERYBLOCK ISN"T A COMPETITOR
The venture capitalist supporting Outside.in, another neighborhood site that is now partnering with The Washington Post, claims EveryBlock isn't a competitor even though it's available in some of the same locations.
Many of you know that our firm, Union Square Ventures, is an investor in Outside.in, co-founded and run by Steven Johnson (the pothole paradox guy). Techcrunch calls outside.in a competitor of EveryBlock. I think collaborator is more like it. It's going to take more than one company to rebuild the local newspaper from the ground up.In fact, the first thing we all need to understand about "hyperlocal" is that this is going to be a long slog. It's simple enough to put up a search field and ask for a neighborhood name or zip code and return a result. outside.in has been doing that for over a year now. Here's that result for my neighborhood. Here's EveryBlock's result for the same search. You get two very different results, because the services focus on different kinds of local content. But even so, the results are not that compelling. YET.
MY TAKE: NEWS ABOUT MY HOME LACKS EFFECTIVE HOME PAGE
As someone not living in the EveryBlock coverage area, I found it confusing. But I'm guessing so do other folks. And there's one big reason: Where's the home page?
Once I select my area, it seems like the latest information about my neighborhood appears on one very long page, but I can't be sure. The design is simple most everywhere else but here. For such a successful aggregator of other people's information, it does a poor job of compiling all that's available on its own site into one place that's easily comprehended.
Without a home page, the site requires highly motivated users and it becomes primarily a search tool, albeit with guided links to results. If EveryBlock is in the business of news, it needs a better Page 1A. Or, since this is hyperlocal: 1B.
With that said, let me also throw my support behind this project. Even at its launch, EveryBlock already proves that geocoding information is useful to journalism, and making that point was it's primary mission.
But consider all of that my last bit of free advice. As someone who runs a newspaper Web site, I wouldn't want EveryBlock showing up in my city. That's why I know It's a competitor, despite whatever Holovaty says.


Comments (4)
Thanks for the comments, Lucas. I'm not sure I understand your comment about there not being a "home page" -- we have a home page for every city (e.g., chicago.everyblock.com), for every block (e.g., http://chicago.everyblock.com/streets/addison-st/1050-1098w/) and every neighborhood/ZIP.
To clear up the confusion, I've added some friendlier text to the top of those pages that should help make that more clear. Check it out here --
http://chicago.everyblock.com/streets/addison-st/1050-1098w/
Thanks again,
Adrian @ EveryBlock
Posted by Adrian Holovaty | January 26, 2008 3:15 PM
Posted on January 26, 2008 15:15
That's really my point. These pages exist but don't act like home pages, which should offer an immediate sense of what's happening on first glance.
The block-level page is so overwhelming, requiring folks to scroll for ages to get a sense of what's new and important. That's why they feel like search results. The collapsable sections help users edit some of the information. But it's only a start.
My suggestion here is that you all add another sort-level that becomes the "home page." Already there are sorts for "By date published," "By type" and "Map." (I commend you for letting users sort their news, by the way.) But add a tab for a "summary." Keep it to one screen.
The best example I can think of is the default page for Google Analytics, which offers several small windows into larger amounts of stats. But I get a sense of how the site is performing just by glancing the page.
While you're at it, I'd also suggest showing the latest picture to offer folks an immediate sense of place.
Posted by Lucas | January 26, 2008 6:12 PM
Posted on January 26, 2008 18:12
A few of my thoughts:
Should a local newsroom tag its information so that EveryBlock will pick it up and send readers to it, or will EveryBlock eventually get Peoria restaurant inspections and police blotter directly?
Should a newsroom say, we won't wait for EveryBlock to get to Springfield or Syracuse, we'll do our own (Easier said than done, I know)?
After saying that newspapers need to format their information into database-able pieces, Adrian now seems to be saying, He'll take care of the database, you go write the stories. (He was probably right both times.)
I love the clean look and I disagree with those who want more of a designed, hierarchical homepage. In an age of streams and feeds, I want the news, not the page. In fact, I'd like to see it stripped down a little more. I'd be looking at one block each day, or more often. The latest news item about my block is more important than the header that says Business License. If it becomes such a heavy information stream, I might want some ordering, but mostly, I want a news alert, not a designed homepage. "New on EveryBlock today" for my block would be my homepage.
Posted by Brian Cubbison | January 26, 2008 8:14 PM
Posted on January 26, 2008 20:14
Patrick Beeson is pretty annoyed with my comments about the lack of an effective home page, insinuating I'm too print-centric to understand why EveryBlock doesn't need an effective home page. That sort of thing.
Of course, I think it's laughable to call me print-centric. Here's the link.
Posted by Lucas | January 27, 2008 9:07 AM
Posted on January 27, 2008 09:07