Scott Karp questions the value of being linked from Digg, and I couldn’t agree more. As regular readers know, I question the value of being linked by the likes of Google News. Aggregators are not sending you potential longtime users. They’re sending drops in the bucket that generate what I call “empty page views,” which aren’t valued by local advertisers.
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Comments (2)
As I wrote to Scott, there's just not a lot of there there for Digg visitors. I took a look at how often visitors from StumbleUpon, Digg and other flashpoint services came back, and for me, the very best return visitors have been from places like TechMeme and Scobleizer.com. I find them to be most likely to subscribe to RSS, to make comments, etc.
I even made a handy-dandy chart here:
http://www.louisgray.com/live/2007/10/tech-blog-link-power-spiky-visitors-or.html
Posted by Louis Gray | December 27, 2007 12:34 AM
Posted on December 27, 2007 00:34
What's more important is not whether Digg should be used to market your blog, but whether it should be used to market your newspaper or TV Web site.
I'm guessing blogs have a better chance of matching audiences the way Scott describes.
But you're right, even then the "stickiness" level of these links is near nothing.
So the next question becomes, should we let the likes of Digg and Google News aggregate our headlines at all? What's the effect of doing that?
Seems to me that if there's no value in being linked from these services, then letting these services aggregate headlines only hurts your brand.
Posted by Lucas | December 27, 2007 9:27 AM
Posted on December 27, 2007 09:27