10:45 a.m. -- We're just finishing the introductions to each of the services featured in this session. Presenters include:
Alan Citron, GM for TMZ.com
Ezra Cooperstein, director of development and production for Current TV
David Payne, senior vice president and GM for CNN.com
Matt Melucci, BeliefNet

10:47 a.m. -- Carl from Newsweek (he's moderating, and I didn't catch his name but it very well could be Carl if I remember him correctly) said they took text from students at the scene of Virginia Tech shootings and used to help cover the event. CNN's iReport obviously had the infamous cell phone video from that event.

10:49 a.m. -- How do you screen user-submitted content? Current TV screens everything posted on the Web site using humans. iReport has gotten 27,000 submissions in six months; no word on how they screen. TMZ's user content comes mostly in the form of contents. "People want to talk about virtually everything," says Citron. The comments go into the thousands on the big stories. "Were out of the way and they're talking to each other or arguing with each other." TMZ looks for obscenities, etc. because "you have to." No word on the process used to look for that bad stuff.

10:53 p.m. -- BeliefNet wants to allow what is most interesting of user-submitted content to bubble up by letting the users make the decisions on that.

First prediction! CNN's David Payne says there will be a rating system for people. Everyone wonders about credibility and trust, so how do you open everything up and let people comment and debate and surface things that are actually interesting? Do it by harnessing people's trust. Create super users, who regular users get to know. "That will be the Web 2.5, I think," says Payne.

10:56 a.m. -- Some reporters still wish the Internet would go away, says Citron of TMZ.

10:58 p.m. -- User-submitted content helps the person feel connected to the CNN brand. "We have people who are fans," says Payne.

11 a.m. -- Kids these days. They're walking around with all these media devices built into stuff, and they're learning how to put together content. They're the future. So says Carl from Newsweek.

11:05 a.m. --- Will advertisers shy away from user-submitted content, which is very amateur? Citron says yes, but talks most about advertisers being concerned with the content, not the quality. The Current TV guy says they deal with it mostly by letting advertisers sponsor categories. But Current also invites users to create the ads. Says that's been embraced by advertisers who want to use Current as a "new playground." Payne says it's important to be hyper sensitive to advertisers who are worried about graphic content. But his word to advertisers: Worry more about truly viral sites like YouTube where advertisers never know what to expect from the content. It's not all news, after all.

11:08 a.m. --- A questioner from the audience just used the acronym UGC. Wow, I'm so out of the loop. I've got to start using that.

11:12 a.m. -- Anyone worried about getting fake reports from users? CNN says they've never gotten one. The BeliefNet guy says it's important to make sure users know when they're looking at stuff from the real media organization and those thing from the UGCs. (I'm taking that acronym and using liberally.)

11:15 a.m. -- The whole conversation comes back to Payne's prediction that there will be a user rating system. People will judge each's credibility.

THE END