Every front page editor knows how important it is to have the right mix of content. Podcasting is one way to find the right balance. Lightening the mix on Election Night, we planned an entertaining podcast from “Word on the Street,” our popular look at what people are talking about in Sarasota.
HeraldTribune.com is proud of its podcasting team, which also includes: “Off the Page,” an interview show by Books Editor Susan Rife, who talks with Florida authors; “Tune Me On,” where readers are introduced to a local band and their music; and, “Real Estate Today,” about trends in the market from Real Estate Editor and blogger Harold Bubil.
HeraldTribune.com is also a leader in video news, posting more than 100 stories per month. Video includes a daily weather forecast from local meteorologists and regularly features extended interviews with newsmakers.
Melissa Worden is the key player in organizing all of the podcasts. We're now hitting the stage where production of these are so regular that they're being handed off to other members of the Web team. Leigh Caldwell and Melissa are both important to the video coverage, with Leigh handling the stories and Melissa handling automation of the workflow and design improvements within our player.


Comments (2)
Lucas,
i'm wondering if you could give us some sense of what the response has been to the podcasts. Lots of people diss podcasting because ... well, basically because it's not video (even Howard Owens takes a view similar to this).
I don't agree with that, but i'm wondering if you have some sense from doing it for a while how it works in the mix.
thanks.
Posted by Bryan Murley | May 2, 2007 7:37 AM
Posted on May 2, 2007 07:37
We've learned one important thing with podcasts. Make sure to set it up on feedburner or use some other means of tracking downloads. That's something we've yet to do.
All we can track is the number of plays made directly from our site. And I can tell you that our most developed podcasts get as much usage as popular stories.
The trick is the content. People are looking for good stories, regardless of medium.
I suspect with downloads via RSS added, the usage of our best podcasts would exceed stories.
Posted by Lucas | May 3, 2007 10:32 PM
Posted on May 3, 2007 22:32