Attention all executives with your heads buried in the sand, here's a report for you. The World Association of Newspapers says it has discovered that newspaper circulation isn't declining. Nope. Everything's fine.

And next the researchers are working on a study about whether we really landed on the moon. The facts are still out on that one, apparently.

OK, so I made up the second study. But they're responsible for the first one.

Here's what the group's CEO, Timothy Balding, said about the report:

What we are seeing completely contradicts the conventional wisdom that newspapers are in terminal decline. Newspapers are doing far better than commonly believed. In fact, the figures confirm that the industry is healthy and vigorous and is successfully dealing with increasing competition from other media. The fashion of predicting the death of newspapers should be exposed for what it is -- nothing more than a fashion, based on common assumptions that are belied by the facts.

I've chosen to make fun of this report because I think most of you will find it as absurd as I do. Thanks to Fishbowl for pointing it out.