The Academy Awards becomes the latest group to insist that YouTube take down clips of its copyrighted broadcast, Variety reports.

The clips that were removed are not available on Oscar.com, but the Academy folks said they're taking action to protect their brand. Expect to see more and more of this. Unless . . .

At the end of the Variety story, there's this important tidbit:

On Monday, Google CEO Eric Schmidt told Reuters that YouTube will soon make technology available to media companies that will enable them to prevent the unauthorized uploading of their content.

If that happens, expect to see altogether fewer and fewer clips.