A new poll reports that gay people are not only more likely to read your blog, we’re also more likely to use the Internet than straight people. Here’s how the numbers from Harris Interactive’s poll stack up:
- Indicated they read blogs:
Gay people: 40 percent. Straight people: 26 percent.
- Visit blogs daily:
Gay people: 36 percent. Straight people: 19 percent.
- Spend between 24 and 168 hours online per week for things other than e-mail:
Gay people: 32 percent. Straight people: 18 percent.
The lesson here? If you’re thinking about launching a new product, go for the gays. We’re more likely to try it.
And here’s a revealing side note. The Harris poll outed Friendster, which is apparently gay. The numbers:
- Use MySpace:
Gay people: 33 percent. Straight people: 28 percent
- Use Friendster:
Gay people: 11 percent. Straight people: 4 percent.
Comments (1)
I read and write blogs pretty much daily - sometimes it's addicting trying to chase the rabbit across the blogosphere.
Myspace, daily, but only to see if I've gotten any messages, and sometimes to listen to new music from independent artists.
Friendster...I think I have an account there, but haven't logged in in ages. It's one of those social networking sites that just didn't catch on, sort of like the original sixdegrees site. Myspace seems to have reached that threshold where it moved from "might die" to "here to stay for a while"...funny how many competitor sites are popping up that won't be around in another month or two.
Posted by Heath | January 7, 2007 10:53 PM
Posted on January 7, 2007 22:53