This analysis of how newspaper redesigns affected circulations numbers should make us all wonder why American papers haven’t followed the Europeans and replaced broadsheets with a tabloid size.
The graphs from NewsDesigner.com demonstrate that switching often results in higher circulation. That’s a plus. And here’s another.
Most every college newspaper in the country prints a tabloid-sized paper. And recent studies show that most students read their college newspaper. For some reason, these same collegians leave school and stop reading.
I’m not so naïve to suggest that switching to tabloid-sized newspapers immediately solves all our failures in attracting young readers. But I am suggesting that switching retains more of these readers by offering a format they already like and use.
Did I mention that almost every college newspaper in the country is a tabloid? They have been for years. And isn’t pretty much every alternative weekly in the country a tabloid size? And aren’t all those popular, free newspapers being launched around the world mostly tabloids? So tell me again, why isn’t any American newspaper switching to tabloid size?
Oh yeah, because it might scare advertisers. Or so we’re told.
Guess what will scare away more advertisers than the loss of broadsheet-sized ads? Loss of readers.


Comments (3)
Did I mention that almost every college newspaper in the country is a tabloid? They have been for years. And isn’t pretty much every alternative weekly in the country a tabloid size? And aren’t all those popular, free newspapers being launched around the world mostly tabloids? So tell me again, why isn’t any American newspaper switching to tabloid size?
No, almost every college newspaper is *not* tabloid. In fact, if you look at the Best of Collegiate Design book every year, you'll find that many of the top papers are still broadsheet. There are a few who have moved to "tall tab" in recent years, but the number of broadsheets is much higher than you think. I'll try to dig up some concrete numbers.
Also, there's a reason why college students read their college newspaper that might not translate to the local daily. Perhaps I'll expand on that at some point as well.
happy holidays.
Posted by Bryan Murley | December 24, 2006 7:39 PM
Posted on December 24, 2006 19:39
If you won't accept my perhaps overbroad generalization as fact, then perhaps consider the idea that the percentage of tabloids among college media is significantly higher than among regular local dailies.
That is indisputable, without having to count every college paper in the country.
In a related point, the fact that broadsheet design is still the most honored among college media doesn't necessarily mean it's the most used.
Would be interesting if someone conducted an actual count so we could be certain what format is preferred in college.
Posted by Lucas | December 24, 2006 10:45 PM
Posted on December 24, 2006 22:45
I could swear I read a study somewhere that shows that switching formats or even undergoing a redesign generally causes a spike in newspaper sales but that over the course of a several months, sales revert back to their previously established trend.
Also, college students are a bit more of a captive audience than other readership groups. First, there are generally no other publications that cover straight news on the campus. Often that publication has to be subsidized by the school, as opposed to the few independently owned publications. Secondly --and it sounds horrible to say but it's true-- students often want something else to do in class. Eliminating the crossword puzzle and Sudoku from the college newspaper, at least at UF, would be its death knell!
Posted by Danny Sanchez | December 26, 2006 11:21 AM
Posted on December 26, 2006 11:21