5) Identify competitive advantages

What CraigsList offers is not the same service as the newspaper.

Newspapers have printed pages; CraigsList does not. That’s the one thing CraigsList can never give away: Printed listings, delivered directly to your neighbors’ homes.

So the question is do we hold onto that advantage as the last frontier for charging individuals. Or do we use that competitive advantage to solidify / increase market share?

Sure is tempting to charge. But charging isn’t going to help solidify market share, which is vital to CraigsList’s success.

Tomorrow's entry: Step No. 6, Disrupt CraigsList