Search Results for Googletag:www.lucasgrindley.com,2007:/cgi/mt//feed/Google2007-06-24T01:21:27ZMovable Type 3.3318118Yahoo, Google want to be your BFFtag:www.lucasgrindley.com,2007://1.1572007-05-10T01:13:10Z2007-05-10T01:35:43Z
One thing I know about best friends: They're not made overnight. That's what struck me so oddly about about this comment, reported by Editor & Publisher: "We want to be your best friends." That's what Google's Director of Print Ads...
Frequency key to video ads; Frequency key to video adstag:www.lucasgrindley.com,2007://1.1442007-04-22T14:38:28Z2007-05-19T13:29:26Z
Google is still working on its plan to launch advertising on YouTube’s video clips. Most sites use 30-second pre-roll ads, which still seem pretty darn annoying to me despite what some optimistic studies say. Perhaps the reason Google hasn’t followed...
Searching for revenues has no guaranteed findstag:www.lucasgrindley.com,2007://1.1402007-04-17T09:45:33Z2007-05-19T13:30:19Z
What follows is a word of caution about the ongoing love for search. Newspapers have long frustrated users with terrible search functions. Recent improvements using FAST and Planet Discover are long overdue. Google has proven contextual advertising around search results...
Google pays triple for Doubleclicktag:www.lucasgrindley.com,2007://1.1382007-04-14T01:14:57Z2007-05-19T13:30:46Z
Beginning to contemplate how Google might leverage ownership of Doubleclick will quickly give you a brain cramp. Possibilities are endless. A story at washingtonpost.com focuses on how the combination could affect online advertising. "It has been our vision to make...
Pay attention; Google News makes moneytag:www.lucasgrindley.com,2007://1.1352007-04-09T11:38:59Z2007-05-15T20:36:23Z
Google has never let a challenge come to court over its claim of “fair use” when copying every story’s headline, photo and first few paragraphs to repackage on Google News. And it’s done this because Google suspects it might lose....
Sam Zell considers picking fight with Googletag:www.lucasgrindley.com,2007://1.1332007-04-07T15:10:09Z2007-05-15T20:40:43Z
The new owner of Tribune Co. says Google is stealing his content. And it has to stop. Here’s Sam Zell's quote, reported most completely by The Stanford Daily but most prominently by the Washington Post: If all of the newspapers...
Expect the newspaper fire sale to begintag:www.lucasgrindley.com,2007://1.1302007-04-04T01:06:01Z2007-05-19T13:33:08Z
For months now, I’ve said more newspaper companies will consider going private as a means to escape pressures from Wall Street and the rollercoaster of financial instability brought on by ignoring their expectations. As we all know, Tribune Co. accepted...
How to save YouTubetag:www.lucasgrindley.com,2007://1.1192007-03-15T22:32:08Z2007-05-22T13:05:05Z
YouTube can’t defend itself by claiming it’s good for business. But that’s what it’s been doing since being sued by Viacom for posting its video clips without permission and then making money off the inevitable eyeballs that follow. Here’s how...
And the Oscar goes to: YouTube, but was later removedtag:www.lucasgrindley.com,2007://1.1152007-02-28T03:17:42Z2007-04-07T13:24:23Z
The Academy Awards becomes the latest group to insist that YouTube take down clips of its copyrighted broadcast, Variety reports. The clips that were removed are not available on Oscar.com, but the Academy folks said they're taking action to protect...
Google's disruptive ad models must start on low-endtag:www.lucasgrindley.com,2007://1.1002007-02-10T15:33:59Z2007-04-07T13:20:23Z
The New York Times reports today that Google is having trouble selling ads on the radio, at least not with the same success it has had on the Internet and in newspapers. One has to wonder why Google is taking...
Google's gamble; Are the lawyers on deck?tag:www.lucasgrindley.com,2007://1.962007-02-03T03:40:22Z2007-05-12T17:02:18Z
Ever since YouTube first surfaced, it’s been a mystery how the thing isn’t shut down. Obviously, there are copyright violations on a massive scale. But instead of going the way of Napster and being torn down, YouTube was bought by...
Google newspaper ads are leads, very dangerous leadstag:www.lucasgrindley.com,2006://1.662006-12-28T16:29:25Z2007-04-07T13:20:23Z
For readers of this blog, it comes as no surprise that Google sold out its newspaper ad inventory. The real surprise is how few newspaper executives fail to understand the implications of using Google’s program. As I’ve warned, allowing advertisers...
Lesson No. 1 if Google is an address bartag:www.lucasgrindley.com,2006://1.562006-12-20T21:31:13Z2007-04-07T13:24:39Z
People really do use Google in place of their address bar. Users sometimes call me at work because they can’t find heraldtribune.com despite a specific URL provided in the newspaper, such as http://www.heraldtribune.com/building. The /building part isn’t recognized by Google....
For Google, YouTube isn't all about youtag:www.lucasgrindley.com,2006://1.472006-12-13T03:55:12Z2007-04-13T08:37:42Z
Disclaimer: The following revelation will likely not come as an eye-opener to many people. For some reason, I’ve been thinking about Google’s acquisition of YouTube all wrong. When I heard the news, I thought, why is Google so interested in...
Alone in open-source advertising, Google strikes againtag:www.lucasgrindley.com,2006://1.462006-12-10T02:21:02Z2007-04-10T07:55:41Z
Is Google the only company in the world that understands the potential for open-source advertising models? Today’s washingtonpost.com reports on a new Google program that lets users create and book ads on any radio station, using Google for the entire...
Or, Do Google One Bettertag:www.lucasgrindley.com,2006://1.292006-11-12T17:34:29Z2007-04-10T07:56:09Z
What Google is on the precipice of teaching us is a new business model. Google isn’t as interested in selling advertising on its own site as it is in selling ads on everyone else’s. It wants to be the one-stop...
One more election results exampletag:www.lucasgrindley.com,2006://1.282006-11-11T03:31:53Z2007-04-29T12:40:15Z
Here in Sarasota, the U.S. House race is so close that a recount is underway. And there's some question about the large undervote seen in some precincts. This graphic, also made by the IBISEYE.com folks, shows the precinct-by-precinct vote breakdown...
The birth of open source advertisingtag:www.lucasgrindley.com,2006://1.262006-11-06T13:43:33Z2007-04-07T13:20:23Z
National advertisers have repeatedly told this industry that they wish for some easy way to advertise in the medium. One that doesn’t require navigating the disparate staffs and processes they find at the nation’s hundreds of newspapers. And that’s why...