Search Results for Google tag:www.lucasgrindley.com,2007:/cgi/mt//feed/Google 2007-06-24T01:21:27Z Movable Type 3.33 18 1 18 Yahoo, Google want to be your BFF tag:www.lucasgrindley.com,2007://1.157 2007-05-10T01:13:10Z 2007-05-10T01:35:43Z One thing I know about best friends: They're not made overnight. That's what struck me so oddly about about this comment, reported by Editor & Publisher: "We want to be your best friends." That's what Google's Director of Print Ads... Frequency key to video ads; Frequency key to video ads tag:www.lucasgrindley.com,2007://1.144 2007-04-22T14:38:28Z 2007-05-19T13:29:26Z Google is still working on its plan to launch advertising on YouTube’s video clips. Most sites use 30-second pre-roll ads, which still seem pretty darn annoying to me despite what some optimistic studies say. Perhaps the reason Google hasn’t followed... Searching for revenues has no guaranteed finds tag:www.lucasgrindley.com,2007://1.140 2007-04-17T09:45:33Z 2007-05-19T13:30:19Z What follows is a word of caution about the ongoing love for search. Newspapers have long frustrated users with terrible search functions. Recent improvements using FAST and Planet Discover are long overdue. Google has proven contextual advertising around search results... Google pays triple for Doubleclick tag:www.lucasgrindley.com,2007://1.138 2007-04-14T01:14:57Z 2007-05-19T13:30:46Z Beginning to contemplate how Google might leverage ownership of Doubleclick will quickly give you a brain cramp. Possibilities are endless. A story at washingtonpost.com focuses on how the combination could affect online advertising. "It has been our vision to make... Pay attention; Google News makes money tag:www.lucasgrindley.com,2007://1.135 2007-04-09T11:38:59Z 2007-05-15T20:36:23Z Google has never let a challenge come to court over its claim of “fair use” when copying every story’s headline, photo and first few paragraphs to repackage on Google News. And it’s done this because Google suspects it might lose.... Sam Zell considers picking fight with Google tag:www.lucasgrindley.com,2007://1.133 2007-04-07T15:10:09Z 2007-05-15T20:40:43Z The new owner of Tribune Co. says Google is stealing his content. And it has to stop. Here’s Sam Zell's quote, reported most completely by The Stanford Daily but most prominently by the Washington Post: If all of the newspapers... Expect the newspaper fire sale to begin tag:www.lucasgrindley.com,2007://1.130 2007-04-04T01:06:01Z 2007-05-19T13:33:08Z For months now, I’ve said more newspaper companies will consider going private as a means to escape pressures from Wall Street and the rollercoaster of financial instability brought on by ignoring their expectations. As we all know, Tribune Co. accepted... How to save YouTube tag:www.lucasgrindley.com,2007://1.119 2007-03-15T22:32:08Z 2007-05-22T13:05:05Z YouTube can’t defend itself by claiming it’s good for business. But that’s what it’s been doing since being sued by Viacom for posting its video clips without permission and then making money off the inevitable eyeballs that follow. Here’s how... And the Oscar goes to: YouTube, but was later removed tag:www.lucasgrindley.com,2007://1.115 2007-02-28T03:17:42Z 2007-04-07T13:24:23Z The Academy Awards becomes the latest group to insist that YouTube take down clips of its copyrighted broadcast, Variety reports. The clips that were removed are not available on Oscar.com, but the Academy folks said they're taking action to protect... Google's disruptive ad models must start on low-end tag:www.lucasgrindley.com,2007://1.100 2007-02-10T15:33:59Z 2007-04-07T13:20:23Z The New York Times reports today that Google is having trouble selling ads on the radio, at least not with the same success it has had on the Internet and in newspapers. One has to wonder why Google is taking... Google's gamble; Are the lawyers on deck? tag:www.lucasgrindley.com,2007://1.96 2007-02-03T03:40:22Z 2007-05-12T17:02:18Z Ever since YouTube first surfaced, it’s been a mystery how the thing isn’t shut down. Obviously, there are copyright violations on a massive scale. But instead of going the way of Napster and being torn down, YouTube was bought by... Google newspaper ads are leads, very dangerous leads tag:www.lucasgrindley.com,2006://1.66 2006-12-28T16:29:25Z 2007-04-07T13:20:23Z For readers of this blog, it comes as no surprise that Google sold out its newspaper ad inventory. The real surprise is how few newspaper executives fail to understand the implications of using Google’s program. As I’ve warned, allowing advertisers... Lesson No. 1 if Google is an address bar tag:www.lucasgrindley.com,2006://1.56 2006-12-20T21:31:13Z 2007-04-07T13:24:39Z People really do use Google in place of their address bar. Users sometimes call me at work because they can’t find heraldtribune.com despite a specific URL provided in the newspaper, such as http://www.heraldtribune.com/building. The /building part isn’t recognized by Google.... For Google, YouTube isn't all about you tag:www.lucasgrindley.com,2006://1.47 2006-12-13T03:55:12Z 2007-04-13T08:37:42Z Disclaimer: The following revelation will likely not come as an eye-opener to many people. For some reason, I’ve been thinking about Google’s acquisition of YouTube all wrong. When I heard the news, I thought, why is Google so interested in... Alone in open-source advertising, Google strikes again tag:www.lucasgrindley.com,2006://1.46 2006-12-10T02:21:02Z 2007-04-10T07:55:41Z Is Google the only company in the world that understands the potential for open-source advertising models? Today’s washingtonpost.com reports on a new Google program that lets users create and book ads on any radio station, using Google for the entire... Or, Do Google One Better tag:www.lucasgrindley.com,2006://1.29 2006-11-12T17:34:29Z 2007-04-10T07:56:09Z What Google is on the precipice of teaching us is a new business model. Google isn’t as interested in selling advertising on its own site as it is in selling ads on everyone else’s. It wants to be the one-stop... One more election results example tag:www.lucasgrindley.com,2006://1.28 2006-11-11T03:31:53Z 2007-04-29T12:40:15Z Here in Sarasota, the U.S. House race is so close that a recount is underway. And there's some question about the large undervote seen in some precincts. This graphic, also made by the IBISEYE.com folks, shows the precinct-by-precinct vote breakdown... The birth of open source advertising tag:www.lucasgrindley.com,2006://1.26 2006-11-06T13:43:33Z 2007-04-07T13:20:23Z National advertisers have repeatedly told this industry that they wish for some easy way to advertise in the medium. One that doesn’t require navigating the disparate staffs and processes they find at the nation’s hundreds of newspapers. And that’s why...